User Researcher

Hello there! 😊 I'm Miranda, a data analyst turned user researcher specializing in product, market, and user research. My expertise includes survey design, in-depth interviews, usability testing, and business data analytics.

I have a proven track record of informing UX design decisions, optimizing product-market fit, and strategizing new product launches for companies across finance, tech, B2B, and B2C sectors.

Explore my portfolio below! 🚀

Global Product Expansion

Product: Mobile Payment and CRM App

Led market research and proof-of-concept studies that enabled the successful launch of a B2B2C product, securing commitment from company leadership for international market expansion strategy.

  • Market Research

    Helped product and marketing teams evaluate a market expansion strategy's risk, opportunity, and feasibility.

    Quantitative Survey

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  • Proof-of-Concept

    Helped the product and engineering teams with concept testing, identified potential issues, and refined the go-to-market strategy.

    Diary Survey, User Interview, Ethnography

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Product Migration Research

Product: In-store Payment and CRM hardware

Prioritized features, informed UX design and validated product launch for seamless migration of 10,000 users, leading to cost savings in user retention and boosting upsells.

  • Prioritization User Interview

    Helped the product team identify user preferences and prioritize features for product migration.

    User Interview

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  • Prototype Usability Testing

    Helped the product designer identify usability issues, test prototypes, and explore alternative design solutions.

    Moderated Usability Testing

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  • MVP/Alpha Launch Research

    Helped the product and engineering teams identify early bugs and potential issues and validate the MVP before launch.

    Diary Survey, User Interview

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Education

St. John’s University, Bachelor of Arts in Psychology
Columbia University, Master of Arts in Social-Organizational Psychology
University of Michigan, UX Research and Design Specialization, Coursera

Skills

User Interviews | Ethnography | Contextual Inquiry | Focus Groups | Concept Testing
Usability Testing | Heuristic Evaluation | Persona | Journey Mapping
Survey | Questionnaire Design | Diary Study | Statistical Analysis | Data Visualization
Market Research | Psychographic Segmentation | Pricing Study | Competitive Analysis
Research Democratization | Participant Recruitment | Literature Review

Tools

SurveyMonkey | Qualtrics | GoogleForms | GetFeedback
UserTesting | LookBack | Respondent.io | UserInterviews | TestingTime
Miro | Figma | Adobe XD | Photoshop | Optimal Workshop | EnjoyHQ
Tableau | PowerBI | GoogleAnalytics | SPSS